From corporate research to education reform, we’ve helped organizations large and small navigate reputation, evaluate messaging and strategize political campaigns and issue advocacy efforts.
Individual attention by a dedicated expert
Beck Research is a small, boutique firm by choice. Debbie Beck is personally invested in every project and oversees all aspects of the research. We provide a high level of individual service to each client and only take on a small number of races and organizations each year. We don’t shy away from the hard races, the top projects, or the hard places to research. We are an independent-minded firm that works to advance issues and tackle tough and complicated subject matter.
Custom-tailored research to meet your objectives
We provide highly “custom” research so that you receive surveys designed specifically for you and your particular situation, not “off the shelf” research produced by junior staff. We start every project by learning about your goals and then designing a research program to achieve them. Always keeping your needs and objectives top of mind, we then develop the best method of data collection, assemble a team to conduct the interviewing, handle the data and run sophisticated statistical models.
Cost effective and superior solutions
Pinpoint accuracy, academic training, and real-world know-how come together through quantitative and qualitative research. No matter the form or size of the research our unique approach means you get smart, flexible, high-quality information and actionable results. We also invest a larger percentage of the budget in interviews more than other firms.
Your “in-house” research director
Many advocacy organizations lack a dedicated research staff. Debbie often acts as your “in-house” research director, working with organizations to craft research from its conception and planning to releasing the information and providing guidance along the way. Although a typical project takes a few months to complete, Debbie is also available to offer input on how to get the most out of the results.
On-target strategy requires reliable data and an actionable plan. Not only will your research be accurate, but we’ll interpret, synthesize, and extend the data into strategy.
Meet Debbie Beck
Debbie has always loved politics and how it intersects with media and communication. As a child, her toy wagon was adorned with political bumper stickers and dinner table conversations were dominated by discussions on politics, law, and movies.
Debbie founded Beck Research LLC in 2007 to provide high-quality research and polling that combines her passions for politics, media and communication. Over the past seventeen years, she has provided research and strategic advice to political campaigns, issue organizations, and corporations. Her clients range from Fortune 500 companies and national campaigns to local efforts and stakeholder campaigns. Debbie specializes in highly custom research that meets each organization’s specific research goals. An expert in education reform, Debbie works with numerous national education advocacy organizations and has conducted extensive research on school reform, the Common Core, and No Child Left Behind. She also has extensive experience helping advocacy organizations and corporations develop strong communications and messaging campaigns. Through her work with corporations has developed strategic positioning for companies and organizations to guide their brand vision, advertising campaigns, and the creation of new products.
Prior to heading her own firm, Debbie worked at Greenberg Quinlan Rosner Research, where she served as the lead analyst on some of the firm’s most competitive gubernatorial and senatorial campaigns.
Upon graduating from Vassar College, Debbie started her career as a media consultant at Squier Knapp Ochs, and received a graduate degree from the Annenberg School for Communication at the University of Pennsylvania.