Beck Research is your trusted partner in navigating the constant changing world of research and determining the best method to meet your goals. Our innovative tools and proven techniques in both quantitative and qualitative research mean you get a strategic research plan tailored to your specific needs.
Quantitative Research
Quantitative research focuses on objective measurements and allows you to look at relationships, establish cause and effect, or test theories. Our experience in conducting national, statewide or local surveys to gauge public opinion and develop strategic recommendations has helped candidates, organizations and corporations. Depending on the population and the geographic target, we utilize landline, cell phone or internet samples to yield accurate and timely research.
Quantitative research services include:
- Benchmark and tracking surveys
- Brand testing and corporate reputation studies
- Ad testing
- Membership studies
- Website intercepts
On-target strategy requires reliable data and an actionable plan. Not only will your research be accurate, but we’ll interpret, synthesize, and extend the data into strategy.
Qualitative Research
Qualitative research allows respondents to discuss a topic using their own words, through a structured, but more flexible and interactive discussion. Through in-depth studies, we can find out more about their experiences, opinions and feelings. Because it allows for open-ended discussions, qualitative research is an ideal tool for developing language and fine turning your messages. It also gives us an opportunity to observe, record and interpret non-verbal communication, such as body language. We often engage with focus groups before quantitative research to learn more about a topic and probe unresolved issues. We are especially adept at gaining insight from hard to reach populations, such as specific types of students, doctors or business decision makers.
Qualitative research services include:
- Focus groups
- In-depth one-on-one interviews
- Online focus groups, discussions and chats
